This post is somewhat in the beginner range of SEO. Did that to help TMP Worldwide clients to have quick actionable item. As the Digital Strategist for the Montreal office it’s definitely more toward people new to this and especially HR people. I’ve cut all the extra stuff to just keep it to the core elements. Of course these principles make complete sense for every site, not just recruitment.
The importance of websites to a recruiting strategy is indisputable. The websites’ efficancy and effectiveness is imperative and is growing more valuable every day. A unified Web presence, part of a long- and short-term global marketing and communications strategy adapted to recruitment needs, is key.
Let’s look at some important basic technical website marketing guidelines you should consider when marketing your Web presence to future employees. Most of these elements involve search engine optimization (SEO), using a site’s integral elements (title, HTML code, incoming links, outgoing links, etc.) to improve its ranking in search results.
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Montreal 2010 Web Conference and Events
Spring’s just about here with a great weather, Montreal is warming up for Internet, Web Conferences and Tech Events. And this is a crowded Conference season this year. Obviously we don’t have the humongous Events like SXSW. But lot of last year biggest events are taking place once again with larger and better speaker line-up. It’s also good to see that new smaller events are taking place pretty much each day of the week covering a large set of subjects, from Usability to Java.
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