Accessibility worth it for businesses
Tuesday, August 26th, 2008Bruce Lawson from Opera is right, the gap between web worker working on “traditionnal” agency and on the edge consultant isn’t going to narrow anytime soon. Web workers need to really get their hand (and their directors and the upper management team) on accessibility.
Web Accessibility and Web Standards are good for SEO
You need to get those upper managment people that web standars and accessibility are good for their business. Name it whatever you want but get the CEO buy-in as he’s going to push it down afer for you. Web standars and accessibility aren’t only a geeky dream about a better web, they are real asset for entreprise. As a UK financial services company learned from a web site redesign with accessibility in mind, you get great business benefits :
- huge increase in traffic
- doubled conversion rates and online revenues
- all ROI in 5 months
Some accessibility is better than nothing
The Web Accessibility fanatical advocates are too often blocking the progess in suit and ties corporate environment as this can be see as been only for the IT and techy people. Of course the change won’t be made without those upper managment buy-in, so for all of you as much as I personnaly need to refrain my fanboyism and better get some real key benefits for businesses. Money always talk.