Comments on: Display Advertising still works but Differently http://www.samuellavoie.com/display-advertising-still-works-but-differently random thoughts on SEO, Web Marketing, Apple & other Geeky stuff Thu, 22 Dec 2011 05:37:47 +0000 hourly 1 http://wordpress.org/?v= By: Oggy http://www.samuellavoie.com/display-advertising-still-works-but-differently#comment-110 Oggy Sun, 05 Apr 2009 03:15:55 +0000 http://www.samuellavoie.com/display-advertising-still-works-but-differently#comment-110 Coca Cola became big by putting their logo in every single country in the world. If people constantly see your brand in banners all over the place like: Snorgtees, people trust the brand more and will remember it after. It makes sense; the ROI is not directly attributed to the banner campaign, as once the consumer is aware of your brand, they will simply direct type or search your brand on Google. That is why everyone thinks CPM banners are not of any value, when in fact I think they are. But they are expensive and only effective in the long term. Coca Cola became big by putting their logo in every single country in the world. If people constantly see your brand in banners all over the place like: Snorgtees, people trust the brand more and will remember it after.

It makes sense; the ROI is not directly attributed to the banner campaign, as once the consumer is aware of your brand, they will simply direct type or search your brand on Google. That is why everyone thinks CPM banners are not of any value, when in fact I think they are. But they are expensive and only effective in the long term.

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