Social and SEO Intertwined through Content Marketing

BlueGlass, one of the Internet marketing agency most succeeded at Content Marketing, presented at the last San Diego SES with this deck :

It’s no longer a matter of “if” or “when” search & social become intertwined. We’re already there…

SEOs need to thing about how content is crucial in our SEO efforts, not just for the distribution but much more intertwined. Since Panda and recent algo changes, news of social killing SEO are rampant, it’s hard to sort things out because the social-SEO relationship (some would say, muddled) intertwined all the time.

Google Analytics Certification: How to Pass the new GAIQ Test

This week I took and passed the GAIQ Test for the second time. Last time was back in 2009 and so with a 18 months certification term I was way overdue. Google Analytics Qualified IndividualThe thing is that Google Analytics will never let you know when your certification expired so you should make a note to yourself if want to stay enlisted in the Qualified Individuals ;) I didn’t do much preparation this time around but I took some notes during the process. These steps and tips should be useful for the folks looking to pass the new version of the test, let me know how it goes!

Continue reading Google Analytics Certification: How to Pass the new GAIQ Test

Passed the Google Analytics IQ Certification

Edit: July 2012 – new GAIQ Test released by Google

I have passed my Google Analytics Individual Qualification (IQ) test on 31 December 2009.  It has been on my to-do list since it was announced earlier this year. Happy that I’ve been able to check that out of my to-do for the new coming year, with a respectable score of 91%.

You can view my Google Analytics IQ Certification and my online test records.

The Google Analytics Individual Qualification is a proof of proficiency in Google Analytics that is available to any individual who has passed the Google Analytics IQ test.

Continue reading Passed the Google Analytics IQ Certification

Business name Inspiration

Coming up with a great business name is a struggle for many of us, myself included. More often, we tend to focus on one thing only, the sound or how good a business name looks. It’s hard to name your business with a name that suit your company’s image and is not already taken by someone else. Other thing like bilingual business names can make this even more complex.

As for the tagline, it should somehow combine some elements of your mission, promise and brand as James Chartrand perfectly nail it down in this post about rock-solid tagline. At the opposite I found lots of people advocate to name their business with silly, funny and somewhat off names. Thoughts on that?

Continue reading Business name Inspiration

Display Advertising still works but Differently

Display Advertising is having a hard time these days with raise of text related advertising and search advertising, and I have jump in that bandwagon too. So this post about display advertising by Fred Wilson really make me see things more globally.

More importantly, it open the discussion about how we price banner/display advertising and how the current model could be broken.
I will definitely see a strategy like going for banner advertising in your niche starting with a big chunk of budget and going toward a more SEO-PPC tactics over the months expecting a 80-20 shift over a 6 month period.
Great post as a reminder that display advertising is still and need to be an important part of the total eMarketing package.

How to NOT use Social Media

Marketing people using medias to make us buy and think in a certain way have always used communication. Nothing is new here, and yes, it’s a good thing as we now live in a time where everyone can be a media outlet. With industrial media also referred as traditional media, marketers were able to control the production to get global reach. Media production required high cost and specialized skills and training. Not true anymore with the Internet and social media. It’s been years we have been saying that, preaching and educating marketers how to fit in that new paradigm. Marketers need to let the information go its way without any control of the result and more importantly lets the masses take control of the information.

Social media is primarily Internet- and mobile-based tools for sharing and discussing information among human beings. [..] Wikipedia

As one of the hottest buzzwords of 2008, I thought it would be great to see how big companies are actually using it in a bad way. Maybe they are just unaware of their web presence; maybe they get bad advice from their web design and marketing department or most likely a mix of both.

Let see how it turns out for Mercedes Benz Canada with their micro site for the Bluetec campaign. It’s should be pointed out that I barely know anything more about this Bluetec thingy… Continue reading How to NOT use Social Media

Quebec is an information-age laggard

Quebec is an information-age laggard and we need to fix this problem. As a group of business bloggers said in an open letter to the Quebec Government: Quebec need a digital plan. Business need to have the tools to sell online to the Quebec population. As a fact actually only 52% of Quebec small and medium business have their own website. This is a huge space of the economy where our companies aren’t doing any business, so international and especially US based enterprise are taking this virtual space. Statistics from Quebec stat agency SOM Recherches et Sondages, reveal that only half of the $300 million spend by Quebecers online went to non Canadian websites. Continue reading Quebec is an information-age laggard