Display Advertising is having a hard time these days with raise of text related advertising and search advertising, and I have jump in that bandwagon too. So this post about display advertising by Fred Wilson really make me see things more globally.
More importantly, it open the discussion about how we price banner/display advertising and how the current model could be broken.
I will definitely see a strategy like going for banner advertising in your niche starting with a big chunk of budget and going toward a more SEO-PPC tactics over the months expecting a 80-20 shift over a 6 month period.
Great post as a reminder that display advertising is still and need to be an important part of the total eMarketing package.
A new year started and with it came a new job position for me. As a fact I have been pretty quiet over there at my blog, without any substantial information about my move. Twitter and Facebook have been an incredible way to start rumors and give very fresh info to my friends, contacts, followers and peers. But No Twitter will not take the place of this blog, it just took away a lot of my energy from developing and writing for it. After more than 18 months on Twitter I start feeling that sometimes my thoughts, ideas and opinions could have a greater impact in the intertubes. Don’t get me wrong I’m really not aiming for fame, but you know just get heard. But as this blog traffic goes so far it doesn’t emerge as something with a decent readership…yes this default layout and erratic blog post should be the reason. So Twitter give me the interaction that I need especially with a lot of great folks in the Montreal Web scene. But I realize that a blog post push you to your limit, in a very different way than a tweet, you need to write down your ideas, to develop them. That’s something I really need to do more and it’s only with a blog that it be achieve. Ok Now you know one of my 09 resolutions.