How to NOT use Social Media

Marketing people using medias to make us buy and think in a certain way have always used communication. Nothing is new here, and yes, it’s a good thing as we now live in a time where everyone can be a media outlet. With industrial media also referred as traditional media, marketers were able to control the production to get global reach. Media production required high cost and specialized skills and training. Not true anymore with the Internet and social media. It’s been years we have been saying that, preaching and educating marketers how to fit in that new paradigm. Marketers need to let the information go its way without any control of the result and more importantly lets the masses take control of the information.

Social media is primarily Internet- and mobile-based tools for sharing and discussing information among human beings. [..] Wikipedia

As one of the hottest buzzwords of 2008, I thought it would be great to see how big companies are actually using it in a bad way. Maybe they are just unaware of their web presence; maybe they get bad advice from their web design and marketing department or most likely a mix of both.

Let see how it turns out for Mercedes Benz Canada with their micro site for the Bluetec campaign. It’s should be pointed out that I barely know anything more about this Bluetec thingy… Continue reading

What to expect from Digg in the near future

A quick post about some of the new features coming out the #2 Digg Town hall and my personal thought :

  • Announcement of a more integrated Facebook feature, integrated friends.
  • They are currently working on a new comment system. What? another redesign, I found the current one really usable.
  • Digg may implement a new system to manage micro communities inside the digg website, to more reflect the digg diversity. Thats the feature I’m personally looking too, I’m eager to see any Mixx community functionality.
  • They say that they are not working on word or url specific that user may filter, but they are working on a NSFW filter.
  • The upcoming section will have major improvements to boost the usability in the next few months, right now there’s too much submissions to go through. It will display more targeted submissions based on your and your friends activity. Again this kind of feature can boost micro community.
  • They are testing a new version for the anti dupe detector. Will detect dupes before you even fill the form for the title and description. Great feature. So they will crawl your url .. can be extend to some anti spam features too maybe with DOM inspection…
  • They are working for podcast and videos sections integration. Great! podcast are just dying right now, sadly.

That’s it : )

edit : the new comment system is up since few days and its blazing fast, great improvements in speed. All the highlights on the Digg Blog.