Coming up with a great business name is a struggle for many of us, myself included. More often, we tend to focus on one thing only, the sound or how good a business name looks. It’s hard to name your business with a name that suit your company’s image and is not already taken by someone else. Other thing like bilingual business names can make this even more complex.
As for the tagline, it should somehow combine some elements of your mission, promise and brand as James Chartrand perfectly nail it down in this post about rock-solid tagline. At the opposite I found lots of people advocate to name their business with silly, funny and somewhat off names. Thoughts on that?
Marketing people using medias to make us buy and think in a certain way have always used communication. Nothing is new here, and yes, it’s a good thing as we now live in a time where everyone can be a media outlet. With industrial media also referred as traditional media, marketers were able to control the production to get global reach. Media production required high cost and specialized skills and training. Not true anymore with the Internet and social media. It’s been years we have been saying that, preaching and educating marketers how to fit in that new paradigm. Marketers need to let the information go its way without any control of the result and more importantly lets the masses take control of the information.
Social media is primarily Internet- and mobile-based tools for sharing and discussing information among human beings. [..] Wikipedia
As one of the hottest buzzwords of 2008, I thought it would be great to see how big companies are actually using it in a bad way. Maybe they are just unaware of their web presence; maybe they get bad advice from their web design and marketing department or most likely a mix of both.
Let see how it turns out for Mercedes Benz Canada with their micro site for the Bluetec campaign. It’s should be pointed out that I barely know anything more about this Bluetec thingy… Continue reading →