Under the hood of Search

Under the hood of Google’s crown jewel: Google Search. Google posted earlier today on their blog, a video on how its engineers gradually adjust the algorithm. For webmaster and business owner, it’s interesting to hear this directly from the search engine.

Google launched +1 buttons

Google just rolled-out the +1 button to be placed on any web page. Although the activity from that button will only be visible on Google.com you can place it on your site. For now, you can start customizing it on your Canadian website, without the benefits. Webmasters can use Google’s self-serve code generator to customize the size, language of the button and other settings. You can also start using the Google +1 API to customize the buttons for your Website. Continue reading

Basic Search Engine Optimization for Recruitment Site

This post is somewhat in the beginner range of SEO. Did that to help TMP Worldwide clients to have quick actionable item. As the Digital Strategist for the Montreal office it’s definitely more toward people new to this and especially HR people. I’ve cut all the extra stuff to just keep it to the core elements. Of course these principles make complete sense for every site, not just recruitment.

The importance of websites to a recruiting strategy is indisputable. The websites’ efficancy and effectiveness is imperative and is growing more valuable every day. A unified Web presence, part of a long- and short-term global marketing and communications strategy adapted to recruitment needs, is key.

Let’s look at some important basic technical website marketing guidelines you should consider when marketing your Web presence to future employees. Most of these elements involve search engine optimization (SEO), using a site’s integral elements (title, HTML code, incoming links, outgoing links, etc.) to improve its ranking in search results.

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Interactive Strategist at TMP Worldwide

A new year started and with it came a new job position for me. As a fact I have been pretty quiet over there at my blog, without any substantial information about my move. Twitter and Facebook have been an incredible way to start rumors and give very fresh info to my friends, contacts, followers and peers. But No Twitter will not take the place of this blog, it just took away a lot of my energy from developing and writing for it. After more than 18 months on Twitter I start feeling that sometimes my thoughts, ideas and opinions could have a greater impact in the intertubes. Don’t get me wrong I’m really not aiming for fame, but you know just get heard. But as this blog traffic goes so far it doesn’t emerge as something with a decent readership…yes this default layout and erratic blog post should be the reason. So Twitter give me the interaction that I need especially with a lot of great folks in the Montreal Web scene. But I realize that a blog post push you to your limit, in a very different way than a tweet, you need to write down your ideas, to develop them. That’s something I really need to do more and it’s only with a blog that it be achieve. Ok Now you know one of my 09 resolutions.

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How to Own the SERPs

Personal Branding is something too much people, even in the Marketing space, are missing to play with. First you need to realize that people will search for you whatever you do against it. There’s no place to hide on the Internets so why not use this powerful tool to promote yourself, your passions or whatever that make sense for you.

So the goal is to have all the Google results related to you when people are searching for you. Can be done also for a company, an association, etc. So let me tell you the secret! after the break.

Personal Branding in Google

samuel lavoie query on Google.com

samuel lavoie query on Google.com

The trick to Own the SERPs

If you’re not able to take the time and only want a quick fix, there’s not, like for SEO and this site isn’t for you, really.
So be part of your community of interest, have a presence in those places and be heard. This is commonly name as Social Media, but really its just like in real life; making connections and enter conversations.

This personal blog is of course one of my ways to be heard and as you can see with this google query there’s plenty of them ;) What’s yours?

Intracom 08, April 29th in Quebec City

This Tuesday, I went to Quebec City, for the Intracom 08 Conferences to be a part of the Tuesday 29th panel. How to improve web development with Benoit Piette, Jean-Francois Renaud, Nathalie Berger and Guillaume Séguin.

Here is a little recap of my day

First of all, I didn’t went to the Benoit Piette’s presentation, I already saw it the day before, in the bus on our way to Quebec City. You can find the slides about the Web 2.0 Browsers battle on his website. So I went to the Aaron Marcus presentation. Continue reading