Rich Snippets Testing Tool

So finally Google updated their Rich Snippet testing tool so we can all test how Google parse structured markup. The tool has been available for a while Continue reading

Code validation and SEO

That topic has been discussed at length in the SEO community but recent events got me back to it. I have to tell this story and get it off my chest as I found myself both on the validation advocate side and the seo side.

So a few days ago I stumbled upon a huge traffic drop over the week-end, like half of the traffic was gone, gone. That evening, I checked all the possibilities on why the heck half of a site traffic would suddenly disappear; maybe some referrers? search position drop? email delivery? etc. to no clear signal. Everything was going the same direction: down. Continue reading

Why use Microformats from a business perspective

Greg Wolejko wrote a post giving reasons why to jump in the Microformats wagon for entrepreneurs and business owner. Some really good reason and I’m more than happy to see more conversations going on about Microformats in a business way. It’s too often only geeky stuff.

Better markup – more meaningful markup allowing more semantic info to be added, enhancing quality of your site.

Saves time – Microformats are standardized ways of adding markup to a specific kinds of informations (events, contact information, blog posts) and therefore remove the need of coming up with own markup thus saving time.

Staying ahead of competition – the whole Semantic Web thing just gains momentum so using Microformats is the new cool thing to do (look at BBC or Yahoo or even last.fm).

Provide value – easy to use as changes are only done in the presentation layer (read: HTML markup) but benefits go beyond adding enhanced markup.

I will also add that Microformats and Web Semantic help you build future proof websites, which is for any company with already an aging website a concern.

Intracom 08, April 29th in Quebec City

This Tuesday, I went to Quebec City, for the Intracom 08 Conferences to be a part of the Tuesday 29th panel. How to improve web development with Benoit Piette, Jean-Francois Renaud, Nathalie Berger and Guillaume Séguin.

Here is a little recap of my day

First of all, I didn’t went to the Benoit Piette’s presentation, I already saw it the day before, in the bus on our way to Quebec City. You can find the slides about the Web 2.0 Browsers battle on his website. So I went to the Aaron Marcus presentation. Continue reading