As many professional SEO people already know, Web accessibility and SEO are often tied together. Those area of expertise are just starting to hit mainstream Web Development if we can say so. Moving forward to develop better website, search engine optimization knowledge and more recently accessibility are important assets. Let see how title tags and headings can both add context to your site. Helping users with disabilities (can be extend to all users) and search engines getting more out of your website.
- One of the most important data for people with disabilities is the title tag which is also one of the top ranking factor according to SEOs.
- The title tag should be as informative as possible on what content the end user will find on that particular page, reuse important keywords that are relevant. Sounds easy, but keep in mind all the others principles it often get tricky.
- The title tag should be also unique for every page of the site, avoid duplicate title tag which are confusing for users and to some extend for search engine. Duplicate content is still a major issue in SEO. Limit yourself to 65 characters including white spaces.
- The second most useful element for Accessibility is the first level heading, which is used as a navigation tools to skip block of content. It also give meaning to the content of the page for the user and the search engine, it’s often very similar to the title tag which isn’t a problem if you follow the next recommendation.
- Keep title tag and headings as short as possible starting with the most useful relevant first. Title tags should length less than 65 characters (including spaces) and about 80 for headings. 80 characters is also a recommended length for a normal line of text on a Website.
Hope you find these useful.