Person of the Year 2016

I’d like to congratulate on🤔 winning Person of the Year. The Thinking Face emoji, also known as Chin Thumb Emoji or Thinker Emoji, joins a distinguished list of past Time Person of the Year recipients that include: the Pope, Charles Lindbergh and Barack Obama. A great honor for 🤔 and the emoji community of all shapes, tones, symbols, and objects.

❤️  🤔  emoji!

Seriously sarcasm aside, you already knew who won this Year Person of the Year 😔

h/t Product Hunt

One-Fifth of Apple iOS Users Avoid Ad Targeting in Apps

Apple’s bulked-up Limit Ad Tracking feature is proving to be a hit among consumers according to this study by adjust. Limit Ad Tracking, or LAT, a setting on iOS devices that lets users prevent in-apps ads from targeted them, as opposed to adblock tools such as Crystal. Although they don’t see an rising trend, it’s interesting to note that about 1/5 users are blocking retargeting. Canada is sitting at about 14.4% LTA as opposed to 20.5% in the US.

If people were more interested in reducing the number of retargeted ads, and if they were aware of the effects of the Limit Ad Tracking settings, we would expect a steadily rising trend throughout the last month as adoption of iOS 10 rises and people become aware of the changes. So far, on a global level, there’s no evidence of an upward trend – the global rates are stagnant, at around 18%.

I personally think this is great to provide such options to users. And to advertisers, well, another reason to build your audience and brand organically, not all based on ads or at least not digital ads as we’seen for 20 years!

Google Analytics Certification: How to Pass the new GAIQ Test

Edit 2017 – this is old archive and will be revised, but still quite a few good tips to pass the Google Analytics Certification!

This week I took and passed the GAIQ Test for the second time. Last time was back in 2009, and so with an 18 months certification term, I was way overdue. The thing is that Google Analytics will never let you know when your certification expired so you should make a note to yourself if want to stay enlisted in the Qualified Individuals 😉

I didn’t do much preparation this time around, but I took some notes during the process. These steps and tips should be useful for the folks looking to pass the new version of the test, let me know how it goes! Continue reading “Google Analytics Certification: How to Pass the new GAIQ Test”

Email Marketing Crushes Social Media

Email is a great marketing & business tool when it’s put to good use with great & engaging content.

A blog post written by the informationhighwayman.com @Bnonn stated 5 reasons why, Email Marketing is crushing it for B2B businesses. I think, Email Marketing is killing it for most business B2B or B2C who are using it the right way.

Rather, it’s because email allows you to make repeated contact, and that contact is “invasive”. It’s in their mailbox—their inner electronic sanctum. That’s very different from sending out a tweet or posting something on Facebook, where they may or may not see it, because it’s just part of a much larger timeline featuring hundreds of other people. Excerpt from: 5 Reasons Email Marketing Crushes Social Media Marketing for B2B

I’ll add that maybe the most important reason why, is that you own your list, you are not on a third-party platform. For most agency folks, being so busy chasing the latest magic unicorn, we often forget how Email Marketing is essential to our client’s web marketing set of tactics and overall strategy.

It all boils down to how you connect and foster interactions between related inbound channels.

Passed the Google Analytics IQ Certification

Edit 2017: this is an old post that I’m reviving. Need to be updated.

Edit: July 2012 – new GAIQ Test released by Google

I have passed my Google Analytics Individual Qualification (IQ) test on 31 December 2009.  It has been on my to-do list since they announced it earlier this year. Happy that I’ve been able to check that out of my to-do for the new coming year, with a respectable score of 91%. Continue reading “Passed the Google Analytics IQ Certification”

My Twitter Two Year Anniversary

Edit 2017: it’s been a while! Now I’ve been on Twitter for almost 10 years 😲

It’s my two years Twitterverse’s today, and I took the time to think about my presence there.

So I have been using this web service called a social tool, Twitter for more than 24 straight months. Besides the fact that I’ve been using it for two years is freaking me, it’s been a good ride so far with lots of positive outcomes 🙂

Continue reading “My Twitter Two Year Anniversary”

iPhone Applications hit 10k & my top5

Originally launched on July 11th, the App Store have reach the 10k applications that can be downloaded. With around 25% of them for free this is plenty of them to fill your shiny iPhone. That’s pretty amazing taking into consideration that the iPhone hardware limit you to 144 applications… which I wont rant about, its pretty decent for a 600mhz machine (under clocked around 440mhz). Continue reading “iPhone Applications hit 10k & my top5”