Person of the Year 2016

I’d like to congratulate on🤔 winning Person of the Year. The Thinking Face emoji, also known as Chin Thumb Emoji or Thinker Emoji, joins a distinguished list of past Time Person of the Year recipients that include: the Pope, Charles Lindbergh and Barack Obama. A great honor for 🤔 and the emoji community of all shapes, tones, symbols, and objects.

❤️  🤔  emoji!

Seriously, sarcasm aside, you already knew who won this Year Person of the Year 😔

h/t Product Hunt

One-Fifth of Apple iOS Users Avoid Ad Targeting in Apps

Apple’s bulked-up Limit Ad Tracking feature is proving to be a hit among consumers according to this study by adjust. Limit Ad Tracking, or LAT, a setting on iOS devices that lets users prevent in-apps ads from targeted them, as opposed to adblock tools such as Crystal. Although they don’t see an rising trend, it’s interesting to note that about 1/5 users are blocking retargeting. Canada is sitting at about 14.4% LTA as opposed to 20.5% in the US.

If people were more interested in reducing the number of retargeted ads, and if they were aware of the effects of the Limit Ad Tracking settings, we would expect a steadily rising trend throughout the last month as adoption of iOS 10 rises and people become aware of the changes. So far, on a global level, there’s no evidence of an upward trend – the global rates are stagnant, at around 18%.

I personally think this is great to provide such options to users. And to advertisers, well, another reason to build your audience and brand organically, not all based on ads or at least not digital ads as we’seen for 20 years!

Google Analytics Certification: How to Pass the new GAIQ Test

Edit 2017 – this is old archive and will be revised, but still quite a few good tips to pass the Google Analytics Certification!

This week I took and passed the GAIQ Test for the second time. Last time was back in 2009, and so with an 18 months certification term, I was way overdue. The thing is that Google Analytics will never let you know when your certification expired so you should make a note to yourself if want to stay enlisted in the Qualified Individuals 😉

I didn’t do much preparation this time around, but I took some notes during the process. These steps and tips should be useful for the folks looking to pass the new version of the test, let me know how it goes! Continue reading “Google Analytics Certification: How to Pass the new GAIQ Test”

Email Marketing Crushes Social Media

Email is a great marketing & business tool when it’s put to good use with great & engaging content.

A blog post written by the informationhighwayman.com @Bnonn stated 5 reasons why, Email Marketing is crushing it for B2B businesses. I think, Email Marketing is killing it for most business B2B or B2C who are using it the right way.

Rather, it’s because email allows you to make repeated contact, and that contact is “invasive”. It’s in their mailbox—their inner electronic sanctum. That’s very different from sending out a tweet or posting something on Facebook, where they may or may not see it, because it’s just part of a much larger timeline featuring hundreds of other people. Excerpt from: 5 Reasons Email Marketing Crushes Social Media Marketing for B2B

I’ll add that maybe the most important reason why, is that you own your list, you are not on a third-party platform. For most agency folks, being so busy chasing the latest magic unicorn, we often forget how Email Marketing is essential to our client’s web marketing set of tactics and overall strategy.

It all boils down to how you connect and foster interactions between related inbound channels.

Passed the Google Analytics IQ Certification

Edit 2017: this is an old post that I’m reviving. Need to be updated.

Edit: July 2012 – new GAIQ Test released by Google

I have passed my Google Analytics Individual Qualification (IQ) test on 31 December 2009.  It has been on my to-do list since they announced it earlier this year. Happy that I’ve been able to check that out of my to-do for the new coming year, with a respectable score of 91%. Continue reading “Passed the Google Analytics IQ Certification”

My Twitter Two Year Anniversary

Edit 2017: it’s been a while! Now I’ve been on Twitter for almost 10 years 😲

It’s my two years Twitterverse’s today, and I took the time to think about my presence there.

So I have been using this web service called a social tool, Twitter for more than 24 straight months. Besides the fact that I’ve been using it for two years is freaking me, it’s been a good ride so far with lots of positive outcomes 🙂

Continue reading “My Twitter Two Year Anniversary”

iPhone Applications hit 10k & my top5

Originally launched on July 11th, the App Store have reach the 10k applications that can be downloaded. With around 25% of them for free this is plenty of them to fill your shiny iPhone. That’s pretty amazing taking into consideration that the iPhone hardware limit you to 144 applications… which I wont rant about, its pretty decent for a 600mhz machine (under clocked around 440mhz). Continue reading “iPhone Applications hit 10k & my top5”

Silverlight, the Microsoft RIA, Keynote at the W3Québec meetup

This monday, my friend at the W3Qc association, Benoit Piette invited Laurent Duveau from the GUVSM to give a keynote about the Microsoft Rich Internet Application product; Silverlight.

Here’s my recap of the keynote

Silverlight is a RIA brought by Microsoft. Its a plugin, like Flash that users can install in their browser. However it’s still a beta, version 2 will be release in 2008 and a mobile version is under development. The current beta, version 2 beta came out in April 2008.

How Silverlight work

Silverlight use the .Net framework ACL directly inside the browser client. This way .Net programmers can use the languages they are already use to, #C, VB, Ruby, etc. The user on his side just receive Html/Javascript the same way JSP technology works.

Silverlight use the XAML a declarative XML based language by Microsoft.
About the accessibility, Silverlight can tell screen readers the site architecture. For SEO purposes, Silverlight follow the same rules as Flash and use progressive enhancement for the end users. We can think that somehow Google can crawl the XML content underneath the Silverlight application. Like Flash, Silverlight can offer an alternate HTML version for screen readers and search engines.

Many features already in Flash

browser plug-in
cross browser and cross platform
Useful features of Silverlight 2

complete DOM access
all the code managed with the CLR .Net
networking : SOAP, REST, RSS
built-in controls, textbox, calendar, date picker, etc
light plug-in of 4.3 MB
Silverlight or Ajax

ajax is and will be valid
ajax offer less rich user experience than silverlight
silverlight can be integrated in curent ajax applications
Silverlight or Flex

silverlight and flex are both using a virtual machine
actionScript versus .Net code
flex builder the IDE built on Eclipse and Visual Studio for silverlight
Open-source Implementation

There’s an upcoming Open-source implementation of the Microsoft Silverlight runtime under development, Moonlight by the Mono team.

My thoughts

Microsoft seem to have done a pretty good job with silverlight, a few years late on Adobe tho. For me it can be useful for .Net programmers to do web application. For sure, its not perfect, it wont replace Html, especially with the Html 5 version comming in the next few years. However Silverlight can gain major ground for intranet applications where you have a complete control over the end users.

Intracom 08, April 29th in Quebec City

This Tuesday, I went to Quebec City, for the Intracom 08 Conferences to be a part of the Tuesday 29th panel. How to improve web development with Benoit Piette, Jean-Francois Renaud, Nathalie Berger and Guillaume Séguin.

Here is a little recap of my day

First of all, I didn’t go to the Benoit Piette’s presentation, I already saw it the day before, on the bus on our way to Quebec City. You can find the slides about the Web 2.0 Browsers battle on his website. So I went to the Aaron Marcus presentation.

Aaron Marcus on Cross-Cultural User-Experience Design for the Web

Culture make a difference in how people interact, make purchase, communicate, etc.

How you research, design and analyze must be done with cultural input from the end users you’re targeting. Aaron shows us some example of how it can end up if you’re not paying attention to cultural specifications, funny to see some old Netscape 4 screenshots here.

A gold rule that is often forbidden in website development; culture should impact the design, the User experience of a website.

Which cultural specificities to look for:

  • power distance, the power distribution between low and high social classes
  • collectivism vs. individualism societies
  • masculine vs. feminine cultures
  • uncertainty avoidance, where the unknown from dangers vs. the know is more acceptable
  • long-term vs. short-term orientation

E-transformation

Next one was Lionel Pardin’s presentation. I Was at there with Jean-Francois Renaud from Adviso, here a link to his comments on Branchez-vous and my comment too.

Web semantic

This presentation was in my point of view the most interesting one, maybe a too much technical approach for the crowd, but I enjoy this one. So basically Yan Bodain talked about the four stages of the web and the coming web 3.0, a more semantic web, where machines will be able to do Ontology. The OWL language using the RDF syntax is one of the fundamental technology underneath the Semantic web, which is not a new web but a new way of doing it. This is very interesting, and I’ll keep looking at those things, it may unleash a very new way how a human can search information and interact with machines.

Improve web development projects

So this was finally my turn after a little lunch where I met Julien Sarradet, an old colleague at VDL2. I was an hour and a half panel with five others specialists talking about how to improve the quality of your web projects.

My part of the panel, the Seo point of view of the quality of web development:

SEO for better web projects (pdf, not locked) in French

So Intracom 2008 in old Quebec City wasn’t the perfect conference you can expect, maybe too few people (around 100, not that bad tho), but was nice for the first time doing a presentation especially being on a panel with helpful colleagues.