Apple Privacy moves to Disrupt Tracking

Today Apple announced a slew of new software updates and new hardware for pro users. They also did not miss a chance to jab against ad-tracking and the AdTech industry.

By unveiling their “Login with Apple” at Worldwide Developers Conference (WWDC), they threw another punch at Facebook and Google, for the good of user’s privacy of course.

Two privacy moves from Apple at WWDC2019

To underlying story is that they managed to announce two moves toward privacy and against the ad tech surveillance system:

  1. Curtail location-tracking by mobile apps, including the WiFi and Bluetooth loophole used by ad tech platforms.
  2. Login with Apple anonymously and hide your email address from apps & websites that want it. Providing a dummy, throwaway email address when necessary.

We should know more about these features later this week during WWDC19, according to the agenda of the workshops.

This follows Apple’s recent announcement toward ITP 2.2, Safari’s Intelligent Tracking Prevention (ITP) feature.

North Face and Leo Burnett Agency Vandalize Wikipedia for SEO Gains

In an attempt to rank on Google for high visibility keywords, Leo Burnett Brazil hacked Wikipedia pages and replaced images of famous locations with images featuring its products. Thus ranking on Google for topics like Brazil’s Guarita State Park.

Backlash ensues.

Jason Alter on Inc Magazine cover the story and the consequences for brands

It doesn’t matter how much attention you can generate for your brand if people don’t trust you.

Wikipedia response was quick and on point:

Slack vs. Giant Tech Rivals

As OM Malik says: It takes 32 steps to sign-up for Teams, Microsoft’s horrendous designed Slack competitor. Facebook Workspace needs consultants from big firms such as Deloitte to get companies going.

Slack on the other hand is much easier to signup and use, even your non-techie CEO can start using it in minutes. Good read on the Slack vs. others big guys saga over on the NY Times

🤔 Person of the Year 2016

I’d like to congratulate 🤔  on winning Person of the Year. The Thinking Face emoji, also known as Chin Thumb Emoji or Thinker Emoji, joins a distinguished list of past Time Person of the Year recipients that include: the Pope, Charles Lindbergh and Barack Obama. A great honor for 🤔 and the emoji community of all shapes, tones, symbols, and objects.

❤️  🤔  emoji!

Seriously, sarcasm aside, you already knew who won this Year Person of the Year 😔

h/t Product Hunt

One-Fifth of Apple iOS Users Avoid Ad Targeting in Apps

Apple’s bulked-up Limit Ad Tracking feature is proving to be a hit among consumers according to this study by adjust. Limit Ad Tracking, or LAT, a setting on iOS devices that lets users prevent in-apps ads from targeted them, as opposed to adblock tools such as Crystal. Although they don’t see an rising trend, it’s interesting to note that about 1/5 users are blocking retargeting. Canada is sitting at about 14.4% LTA as opposed to 20.5% in the US.

If people were more interested in reducing the number of retargeted ads, and if they were aware of the effects of the Limit Ad Tracking settings, we would expect a steadily rising trend throughout the last month as adoption of iOS 10 rises and people become aware of the changes. So far, on a global level, there’s no evidence of an upward trend – the global rates are stagnant, at around 18%.

I personally think this is great to provide such options to users. And to advertisers, well, another reason to build your audience and brand organically, not all based on ads or at least not digital ads as we’seen for 20 years!

Google reorganizing and Sundar Pichai will become new CEO

In case you missed it, Google announced a totally unexpected development today. They announced that it had formed a new holding company, Alphabet. A new conglomerate that is absorbing Google itself but also includes Fiber, Ventures, Google X, Nest and more. I think it totally makes sense for a few reasons, the market as it closed today, seems to agree, as Googles stock spike 6%.

Read more “Google reorganizing and Sundar Pichai will become new CEO”

Quick SEO Case Study: How to Grill Steak

Take the Grill Steak and Steak Cooking topic, it’s broad key-expression at about 10,000 searches a month, 59% keyword difficulty score and a $2 CPC on AdWords. A quick glance at the SERPs tell why Serious Eats are killing it and will surely keep high ranking in the coming months.

Read more “Quick SEO Case Study: How to Grill Steak”

SEO Camp Montreal 2013 #SEOCampMtl

Montreal’s SEO & Digital Marketing Conference

For the third year in a row, I’m organizing the SEO Camp Montreal event, a full-day SEO/Inbound Marketing conference taking place in the city. Almost 200 attendees from Montreal, Quebec, Trois-Rivières, Sherbrooke, and Ottawa are coming to meet, speak and learn “in-the-trenches” tactics, tools and strategies from fellow digital agency professionals as well as speakers from south of the border.

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Google Analytics Certification: How to Pass the new GAIQ Test

Edit 2017 – this is old archive and will be revised, but still quite a few good tips to pass the Google Analytics Certification!

This week I took and passed the GAIQ Test for the second time. Last time was back in 2009, and so with an 18 months certification term, I was way overdue. The thing is that Google Analytics will never let you know when your certification expired so you should make a note to yourself if want to stay enlisted in the Qualified Individuals 😉

I didn’t do much preparation this time around, but I took some notes during the process. These steps and tips should be useful for the folks looking to pass the new version of the test, let me know how it goes!

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Email Marketing Crushes Social Media

Email is a great marketing & business tool when it’s put to good use with great & engaging content.

A blog post written by the informationhighwayman.com @Bnonn stated 5 reasons why, Email Marketing is crushing it for B2B businesses. I think, Email Marketing is killing it for most business B2B or B2C who are using it the right way.

Rather, it’s because email allows you to make repeated contact, and that contact is “invasive”. It’s in their mailbox—their inner electronic sanctum. That’s very different from sending out a tweet or posting something on Facebook, where they may or may not see it, because it’s just part of a much larger timeline featuring hundreds of other people. Excerpt from: 5 Reasons Email Marketing Crushes Social Media Marketing for B2B

I’ll add that maybe the most important reason why, is that you own your list, you are not on a third-party platform. For most agency folks, being so busy chasing the latest magic unicorn, we often forget how Email Marketing is essential to our client’s web marketing set of tactics and overall strategy.

It all boils down to how you connect and foster interactions between related inbound channels.

There is no such a thing as Mobile SEO

Remember the old WAP Nokia Phones? A few years back, Google developed a specific crawler for these types of sites as they are radically different. Nowadays, in most of North American and Europeans countries, smartphones are much more the reality. Phones on which sites mostly react as a desktop browser, quite the same technology and without an intermediary server. So why bother with Google for Mobile?

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Google gobbles up Motorola Mobility for Mobile Patents

This morning Google anounced that they just bought Motorola Mobility for $12.5 billion. With all the latest Mobile patents war between Apple, Microsoft and Google, they were obviously chasing the strong portfolio of more than 17000 patents.

Read more “Google gobbles up Motorola Mobility for Mobile Patents”

Montreal 2010 Web Conference and Events

Springs just about here with a great weather, Montreal is warming up for Internet, Web Conferences and Tech Events. And this is a crowded Conference season this year. Obviously we dont have the humongous Events like SXSW. But lot of last year biggest events are taking place once again with larger and better speaker line-up. Its also good to see that new smaller events are taking place pretty much each day of the week covering a large set of subjects, from Usability to Java.

web-Montreal_Twilight_Panorama_event-e1268378510352.jpg

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Passed the Google Analytics IQ Certification

Edit 2017: old post that I’m reviving. Need to be updated.

Edit: July 2012 – new Google Analytics IQ Test released by Google

I have passed my Google Analytics Individual Qualification (IQ) test on 31 December 2009.  It has been on my to-do list since they announced it earlier this year. Happy that I’ve been able to check that out of my to-do for the new coming year, with a respectable score of 91%.

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Basic Search Engine Optimization for Recruitment Site

This post dated back from 2009 and might need a refresh 😉

This post is somewhat in the beginner range of SEO. Did that to help TMP Worldwide clients to have quick, actionable item. As the Digital Strategist for the Montreal office its definitely more toward people new to this and especially HR people. I’ve cut all the extra stuff to just keep it to the core elements. Of course, these principles make complete sense for every site, not just recruitment.

The importance of websites to a recruiting strategy is indisputable. The websites’ efficiency and effectiveness are imperative and is growing more valuable every day. A unified Web presence, part of a long- and short-term global marketing and communications strategy adapted to recruitment needs, is key.

Let’s look at some important basic technical website marketing guidelines you should consider when marketing your Web presence to future employees. Most of these elements involve search engine optimization (SEO), using a site’s integral elements (title, HTML code, incoming links, outgoing links, etc.) to improve its ranking in search results.

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My Twitter Two Year Anniversary

Edit 2017: it’s been a while! Now I’ve been on Twitter for almost ten years 😲

It’s my two years Twitterverse’s today, and I took the time to think about my presence there.

So I have been using this web service called a social tool, Twitter for more than 24 straight months. Besides the fact that I’ve been using it for two years is freaking me, it’s been a good ride so far with lots of positive outcomes 🙂

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Interactive Strategist at TMP Worldwide

A new year started and with it, a new job opportunity in 2009.

As a fact I have been pretty quiet over there at my blog, without any substantial information about my move. Twitter and Facebook have been an incredible way to start rumors and give very fresh info to my friends, contacts, followers, and peers. But No Twitter will not take the place of this blog, it just took away a lot of my energy from developing and writing for it.

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