Email is a great marketing & business tool when it’s put to good use with great & engaging content.
A blog post written by the informationhighwayman.com @Bnonn stated 5 reasons why, Email Marketing is crushing it for B2B businesses. I think, Email Marketing is killing it for most business B2B or B2C who are using it the right way.
Rather, it’s because email allows you to make repeated contact, and that contact is “invasive”. It’s in their mailbox—their inner electronic sanctum. That’s very different from sending out a tweet or posting something on Facebook, where they may or may not see it, because it’s just part of a much larger timeline featuring hundreds of other people. Excerpt from: 5 Reasons Email Marketing Crushes Social Media Marketing for B2B
I’ll add that maybe the most important reason why, is that you own your list, you are not on a third-party platform. For most agency folks, being so busy chasing the latest magic unicorn, we often forget how Email Marketing is essential to our client’s web marketing set of tactics and overall strategy.
It all boils down to how you connect and foster interactions between related inbound channels.