Google Analytics Certification: How to Pass the new GAIQ Test

Edit 2017 – this is old archive and will be revised, but still quite a few good tips to pass the Google Analytics Certification!

This week I took and passed the GAIQ Test for the second time. Last time was back in 2009, and so with an 18 months certification term, I was way overdue. The thing is that Google Analytics will never let you know when your certification expired so you should make a note to yourself if want to stay enlisted in the Qualified Individuals 😉

I didn’t do much preparation this time around, but I took some notes during the process. These steps and tips should be useful for the folks looking to pass the new version of the test, let me know how it goes!

Why Getting a Google Analytics Certification?

As Google themselves describe the test, it is by no means an arduous task nor proof that you’re a Google Analytics Ninja.

The Google Analytics IQ test challenges your knowledge and understanding of Google Analytics.

Still, I think there are three main benefits to taking and pass the Individual Qualification test:

  1. evaluate your Google Analytics skills
  2. be listed as an officially qualified individual
  3. help your agency or business get the Google Analytics Certified Partner program accreditation

Search for Google Analytics Qualified Individuals

GAIQ Test Details

  • Price: $50
  • Passing Score: 80%
  • Time Limit: 90 Minutes

The trick is that you have 90 minutes to answer 70 questions, but you can pause the test and come back to it later. Although, you must complete the test within five days of starting it.

If you fail, it’ll cost you another $50, and you’ll need to wait for another two weeks before you can take it again.

How to Pass the Test

First, go to the Google Testing Center and sign up for an account if you haven’t already. Remember that this is different from your Google main account. Next, you should go to the Google Analytics IQ Lessons and watch all of them. It’s a little over two hours of video and depending on your actual Google Analytics proficiency this just might be why you’ll pass the test. Then you buy yourself the $50 test.

Trick: 50% off voucher for the test by buying Brian Clifton’s book Advanced Web Metrics with Google Analytics. At CAD $30 for the Third Edition, you’ll be saving $25 and effectively making the book almost free.

New GAIQ Questions Takeaway

In their new test, Google raised the bar. They did so by moving away from simple & straightforward question to more logical reasoning based questions. This time around, I got questions based on the latest version of Google Analytics (v5) including real-time analytics and conversion attribution.

All in all, the test isn’t too difficult as long as you’ve had real-life experience with Google Analytics, not at the level of a GA Consultant but you should be able to understand most of the concepts and implement them. The new test is more focused toward implementation.


Documentation to pass the test

Useful documentation links and tools you might want to have open in a separate browser so that you can quickly switch back and forth during the test:

Here are some more great articles and resources:

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