Take the Grill Steak and Steak Cooking topic, it’s broad key-expression at about 10,000 searches a month, 59% keyword difficulty score and a $2 CPC on AdWords. A quick glance at the SERPs tell why Serious Eats are killing it and will surely keep high ranking in the coming months.
You only need these three things for SEO, when you have a broad topic to cover and a publishing platform:
- Research on how people search for content on that broad topic, what competitors are doing (it will lower bounce rate, generate content ideas & formats)
- Create an amazing piece such as this Serious Eats Definitive Guide to Grilled Steak by a good writer. You obviously optimize it in every way possible – Open Graph tags, great photos with meaningful file name and alt attributes, well-crafted titles, sub-titles and title tag, etc..
- Outreach & Linkbuilding wise: you keep Paleo Diet folks in the loop 😉 and you write a custom intro that you provide to high profile sites.
If you’ve done your homework, you should see links and visits dripping in … bon appétit 🙂