Quick SEO Case Study: How to Grill Steak

Take the Grill Steak and Steak Cooking topic, it’s broad key-expression at about 10,000 searches a month, 59% keyword difficulty score and a $2 CPC on AdWords. A quick glance at the SERPs tell why Serious Eats are killing it and will surely keep high ranking in the coming months.

How to grill a steak - Google Search

You only need these three things for SEO, when you have a broad topic to cover and a publishing platform:

  1. Research on how people search for content on that broad topic, what competitors are doing (it will lower bounce rate, generate content ideas & formats)
  2. Create an amazing piece such as this Serious Eats Definitive Guide to Grilled Steak by a good writer. You obviously optimize it in every way possible – Open Graph tags, great photos with meaningful file name and alt attributes, well-crafted titles, sub-titles and title tag, etc..
  3. Outreach & Linkbuilding wise: you keep Paleo Diet folks in the loop 😉 and you write a custom intro that you provide to high profile sites.

If you’ve done your homework, you should see links and visits dripping in … bon appétit 🙂

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