North Face and Leo Burnett Agency Vandalize Wikipedia for SEO Gains

In an attempt to rank on Google for high visibility keywords, Leo Burnett Brazil hacked Wikipedia pages and replaced images of famous locations with images featuring its products. Thus ranking on Google for topics like Brazil’s Guarita State Park.

Backlash ensues.

Jason Alter on Inc Magazine cover the story and the consequences for brands

It doesn’t matter how much attention you can generate for your brand if people don’t trust you.

Wikipedia response was quick and on point:

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