Passed the Google Analytics IQ Certification

Edit 2017: old post that I’m reviving. Need to be updated.

Edit: July 2012 – new Google Analytics IQ Test released by Google

I have passed my Google Analytics Individual Qualification (IQ) test on 31 December 2009.  It has been on my to-do list since they announced it earlier this year. Happy that I’ve been able to check that out of my to-do for the new coming year, with a respectable score of 91%.

You can view my Google Analytics IQ Certification and my online test records.

The Google Analytics Individual Qualification is a proof of proficiency in Google Analytics that is available to any individual who has passed the Google Analytics IQ test.

The difference between the Google Analytics IQ and Qualified Company is a bit fuzzy. The Certification isn’t easy; you better be ready even if the Conversion University videos seems very straight forward. Still, it’s a way less arduous process than companies goes through for the Google Analytics Consultant. DJ Kennedy has some suggestion to help circumvent this Google Analytics program issue.


Have another browser window opened with these resources that you’ll need during the exam? As you have 90 minutes (can be paused) to answer the 70 questions get ready with the Google Analytics IQ Lessons videos.

Finally, you need to score at least 75%. Edit February 2010: Google raised the bar to 80% which is good news overall.


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