Google reorganizing and Sundar Pichai will become new CEO

In case you missed it, Google announced a totally unexpected development today. They announced that it had formed a new holding company, Alphabet. A new conglomerate that is absorbing Google itself but also includes Fiber, Ventures, Google X, Nest and more. I think it totally makes sense for a few reasons, the market as it closed today, seems to agree, as Googles stock spike 6%.

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Basic Search Engine Optimization for Recruitment Site

This post dated back from 2009 and might need a refresh 😉

This post is somewhat in the beginner range of SEO. Did that to help TMP Worldwide clients to have quick, actionable item. As the Digital Strategist for the Montreal office its definitely more toward people new to this and especially HR people. I’ve cut all the extra stuff to just keep it to the core elements. Of course, these principles make complete sense for every site, not just recruitment.

The importance of websites to a recruiting strategy is indisputable. The websites’ efficiency and effectiveness are imperative and is growing more valuable every day. A unified Web presence, part of a long- and short-term global marketing and communications strategy adapted to recruitment needs, is key.

Let’s look at some important basic technical website marketing guidelines you should consider when marketing your Web presence to future employees. Most of these elements involve search engine optimization (SEO), using a site’s integral elements (title, HTML code, incoming links, outgoing links, etc.) to improve its ranking in search results.

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